About the Brand
Honoring Heritage, Redefining Tradition
Peeru is a legacy of unparalleled craftsmanship, timeless tradition, and regal elegance. Founded in 2001, Peeru draws its roots from the esteemed heritage of Bashir Sons (1950)—a pioneer in Pakistan’s luxury unstitched clothing retail. Carrying forward a distinguished lineage of quality and sophistication, we have evolved from offering premium fabrics to curating a complete menswear experience that redefines traditional attire for the modern gentleman.
For over two decades, Peeru has been a beacon of excellence, harmoniously blending heritage with contemporary design. From our prestigious locations in Packages Mall and Dolmen Mall, to now reaching a global audience through our online store, we uphold our commitment to fine craftsmanship, luxurious fabrics, and impeccable tailoring at every step.
With each stitch, every intricate detail, and every silhouette, we embody the essence of heritage while embracing the future of menswear.
Having worked with top European fabric mills such as Vitale Barberis, Reda, and others, alongside collaborating with the most distinguished high-end manufacturers, Peeru has continuously raised the bar in luxury menswear. Today, we proudly handle in-house high-end manufacturing, ensuring every garment that bears the Peeru name is a testament to true excellence and sophistication.
Join us on this journey of redefining tradition and honoring heritage.